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Isle of Paradise Self Tanning Butter Review: Is It Worth It?

Written by Lexi Carlson
Medically Reviewed by Denise Christine Bries, MD
Isle of Paradise Self-Tanning Butter Review_ Is It Worth It_

Isle of Paradise became TikTok famous when their self-tanning drops took the beauty community by STORM!

If you’re looking for other brand self-tanners, you should try the Isle of Paradise Self-Tanning Butter!

In this review, we’ll talk about that — from what it is to if it’s worth it.

Overview of the Isle of Paradise Self-Tanning Butter

1_Overview of the Isle of Paradise Self-Tanning Butter-

The Isle of Paradise Self-Tanning Butter is the company’s biggest launch in 2021.

Jules Von Hep, the brand’s founder, says that they initially made just a small batch of the lotion as part of a gift set.

But they realized that people loved it.

Aside from that, they also wanted to make a product that was EASY TO USE while still giving excellent results!


  • Size: 6.76 fl oz
  • Product Type: Lotion
  • Ingredients:
    • Cetearyl Alcohol
    • Aqua (Water)
    • Ascorbic Acid
    • C12-15 Alkyl Benzoate
    • Caprylic/Capric Triglyceride
    • Agastache Mexicana flower/leaf/stem extract
    • Aloe barbadensis extract
    • CI 16035 (FD&C Red No.40)
    • CI 19140 (FD&C Yellow No.5)

The Isle of Paradise Self-Tanning Butter is a self-tanner with an ultra-hydrating formula.

It also has color-correcting benefits to ensure an even tone. That’s because the green color combats any redness in your skin, so you don’t end up looking orange.

You don’t have to worry about dealing with a DHA smell while you put it on. Instead, you get a fresh tropical scent.

The product even has a subtle shimmer to give your tan a better glow.


  • Easy to apply
  • Dries quickly
  • Good for dry skin
  • Has color-correcting benefits


  • Lasts only two days
  • Hard to remove
  • Might not be good for face use

Isle of Paradise Self-Tanning Butter Review

Overall Rating: 3.5 out of 5 Stars

Looks, Feel, & Smell

As a body butter, it’s thicker than regular lotion, making it feel more like cream.

The Isle of Paradise Self Tanning Butter is pearly white with a faint mint-green hue because of its color-correcting properties.

The formula also has some shimmer in it to give your body an extra glow!

The tanner smells fresh with a tropical scent. Some people say it’s a coconut smell, while some say the scent reminds them of cucumbers.

However, you’ll notice that the smell will eventually fade to give way to the typical self-tanner scent. But don’t worry, the smell isn’t overpowering.

Application and Directions

The Isle of Paradise Self-Tanning Butter is VERY EASY to apply!

You don’t need to use a tanning mitt, so you can apply it like how you would use any body lotion.

Just make sure to wash hands when you’re done!

But you can sweep a tanning mitt over your whole body to make sure that the cream is well-blended into your skin and minimize streaks.

It is recommended to start with your legs and work your tan up your body. Use moderate pressure in sweeping motions.

You can even apply it after you take a shower in place of your normal body moisturizer!

Drying Time

Even though the formula is thick, you’d be surprised that the Isle of Paradise Self-Tanning Butter dries quickly — about the same time a typical body moisturizer takes to dry.

In fact, you can just be finishing up your arms, and your whole body would already be dry! It has zero transfer too.

Tanning Effect

As a gradual self-tanner, your tan will develop in six to eight hours. 

Your first application can give you a light to medium tan. But you can reapply the lotion to build up how dark you want your tan to be.

Sure enough, even just by the second application, you can already get a noticeably darker tan.


The Isle of Paradise Self-Tanning Butter costs $25 (pricing may vary depending on where you buy from).

This is a FAIR price for what you get!

Frequently Asked Questions

We’ll answer a few questions about this self-tanner.

How Long Does This Tanning Butter Last?

The brand says the lotion stays for up to seven days.

However, some customers say that the Isle of Paradise Self-Tanning Butter lasts only two days.

But at least the lotion is easy to put on.

Is This Self-Tanner Butter OK for Men?

Men might not be drawn to it since the scent can be quite feminine, and the formula has some shimmer in it.

But that doesn’t mean men can’t use it!

User Reviews & Testimonials

Below are some reviews on the Isle of Paradise Self-Tanning Butter:

“I personally like a gradual tanning product the best because you don’t have to use an application device or worry about streaking and rinsing.” – Anonymous review from Amazon

It is so easy to apply and goes on so smooth! The finish is great and not streaky at all!” – Anonymous review from Sephora.

Alternatives to the Isle of Paradise Self-Tanning Butter

If you want to try something other than the Isle of Paradise Self-Tanning Butter, here are alternatives:

1. Isle of Paradise Self-Tanning Water

Those who absolutely loved the brand’s drops will love this too. In fact, their medium shade is the best-seller!

It has a floral and coconut scent. With continued use, it’s not streaky or patchy, and one application lasts up to five days!

2. Isle of Paradise’s Self-Tanning Mousse

The mousse has a floral scent. The formula makes it easy to blend into the skin.

It dries in less time than other mousses too, so it’s not sticky!

Check out my full review of the self-tanning mousse!

Final Verdict: Is the Isle of Paradise Self-Tanning Butter Worth It?

YES! The Isle of Paradise Self-Tanning Butter is WORTH IT for the price.

It’s easy to apply and treat it like a typical body lotion you put on after your shower. You don’t even need a mitt for it!

Just make sure to wash your hands after you use it.

The smell is great too, and the product can give your body an extra glow with its shimmery formula.

Do you think you’ve found your new favorite tanner?